Choosing the Right Video Content for Your Business

Video is now one of the strongest tools any business can use to communicate, promote, and build trust. With audiences consuming more video than ever and social platforms pushing video to the top of their feeds, choosing the right type of content matters more than ever.

Here is a clear breakdown of the main types of video content and how each one can support your brand.

1. Company Explainer Videos

An explainer video gives people a fast, engaging overview of what you do and why it matters. It is often the first piece of content a potential customer will watch, which makes it a strong asset for your website or landing page.

A good company explainer can include:

• your services

• your approach

• who you help

• your team and culture

• your values

It works well on homepages, About pages, social channels, and in sales conversations. If you want a single piece of content that tells your story clearly, this is it.

2. Product Explainer Videos

If you offer a physical product, software, or a technical service, a product explainer helps people understand how it works and why it is useful. It is ideal for reducing confusion, building trust, and increasing conversions.

These videos can include:

• live action product demos

• step by step explanations

• 3D animation to show internal parts

• how to guides

• before and after examples

They are perfect for websites, ecommerce listings, social ads, and onboarding.

To see examples of this style in action, take a look at our recent video projects.

3. Branded Content Videos

Branded content videos are short, engaging pieces designed to highlight specific messages within your business. They are ideal for social media, campaigns, and day to day communication. These videos are quick to watch, easy to digest, and perfect for keeping your audience connected with your brand in a natural, consistent way.

These videos perform well on social media, especially when you want to build emotional connection with your audience.

4. Corporate Interviews and Talking Heads

Talking heads are one of the simplest and most effective ways to communicate key messages. They allow your audience to hear directly from your leaders, team members, or subject experts in a way that feels clear and personal.

These work especially well for:

• company announcements

• project updates

• internal communications

• investor relations

• recruitment

• industry commentary

With a mobile production setup, these can be recorded quickly at your workplace without disrupting your schedule.

5. Social Media Content Videos

Short form social video is one of the fastest growing content formats. It is ideal for keeping your brand visible and building engagement across platforms like Instagram, LinkedIn, YouTube Shorts, and TikTok.

Examples include:

• behind the scenes clips

• quick tips

• product glimpses

• short talking heads

• day in the life content

• event snippets

These videos keep your audience engaged little and often, which is critical for ongoing visibility.

6. Brand Films

A brand film is a more polished, cinematic piece of storytelling that goes deeper into who you are and what you stand for. It focuses on your mission, your team, your environment, and the values behind your work. Brand films sit perfectly on your website, in presentations, and in campaigns where you want to make a strong first impression.

7. Event Videos

Events offer a huge amount of value, and video helps you maximise it. Whether you are hosting a conference, launch, workshop, or fundraiser, capturing it professionally allows you to extend the impact far beyond the day itself.

Event footage can be repurposed into:

• highlight edits

• full talks or sessions

• social clips

• promotional content

• future event marketing

It is a smart way to build long lasting assets from a single occasion.

Which Video Type Should You Choose

Most businesses benefit from having more than one type of video. The right mix depends on your goals.

If you want:

• clear messaging: choose a company explainer

• higher conversions: choose a product explainer

• emotional connection: choose branded content

• ongoing visibility: choose social content

• credibility and authority: choose interviews or talking heads

• something more polished: choose a brand film

• long term assets from one day: choose event video

If you want a simple overview of what we offer, our fixed price video packages outline the styles and formats that work best for different objectives.

Want help choosing the right type of video for your business? Get in touch and we can guide you through the best approach.