The House of Human Potential Brand Film
Brand Video Production by On Brand Films, a trusted Video Company in Cardiff
Strong brand video is about more than visuals. It’s about clearly communicating purpose, values and approach. This brand film for The House of Human Potential is a great example of how considered video production can bring a brand’s philosophy to life.
The film focuses on people, process and long-term thinking rather than surface-level marketing.
Brand Video Brief
The House of Human Potential wanted a promotional video that reflected what actually happens inside their space. The aim was to showcase their approach to movement and performance in a way that felt modern, confident and grounded.
The brief focused on:
Real sessions between coaches and clients
The environment and culture of the studio
A clear articulation of their philosophy around long-term health and strength
Avoiding trends, hype or quick-fix messaging
The result needed to feel authentic and credible, not overly polished or sales-led.
Our Approach to Video Production in Cardiff
As a Cardiff-based video production company, our approach to brand films is rooted in clarity and restraint. For this project, that meant keeping the production simple and focused.
The film was shot over a single day at the Cardiff Bay HQ and included:
Observational footage of real training sessions
A short interview with founder Ben Mathews
Natural lighting and clean composition
Purposeful pacing and subtle sound design
By working with real interactions rather than staged moments, the film reflects the brand honestly and confidently.
The Finished Brand Film
The completed video is a calm, engaging brand film that communicates The House of Human Potential’s belief in building strength, resilience and capability over time.
It has been designed for use across:
The business website
Social media channels
Digital marketing and brand communications
Because the messaging is values-led rather than promotional, the film remains relevant long-term.
Why Brand Video Matters for Health and Wellness Brands
For health, fitness and wellness businesses, professional video production helps build trust before a client ever walks through the door. A strong brand film allows potential clients to understand the environment, the people and the philosophy behind the brand.
Working with an experienced video company in Cardiff ensures the video supports your positioning and communicates credibility, not gimmicks.
View the project in our portfolio.
Video Company Cardiff
On Brand Films
This project was produced by On Brand Films, a video production company in Cardiff specialising in brand video production for health, wellness and lifestyle brands.
We create high-quality video designed to work across websites and social channels, not just to be delivered and forgotten.
If you’re looking for video production in Cardiff and want a brand film that reflects what your business genuinely stands for, get in touch.
