CPS Group Recruitment Videos | Video Production Cardiff Case Study
We worked with CPS Group, a leading recruitment company based in Cardiff and Bristol, to create a series of brand and recruitment videos highlighting the people, culture, and expertise behind the business.
The aim was to capture what makes CPS unique across its four specialist brands while maintaining a consistent visual identity across the series.
For businesses investing in video production in Cardiff, recruitment and culture-led brand films have become an important way to communicate what a company is really like to work for.
The Challenge
CPS Group wanted a set of videos that could support both recruitment and brand visibility across the organisation.
As a people-led business, it was important that the videos reflected the personalities within the company and the culture that sits behind the brand.
The content also needed to work across several divisions while still feeling cohesive. Each brand has its own specialism, but the overall identity of CPS needed to remain clear.
The videos would be used across the CPS website, careers pages, and social media channels to help attract new talent and strengthen brand awareness.
The Approach
The production was filmed over several days across both Cardiff and Bristol.
We used an interview-led storytelling approach, speaking with staff at different levels of the organisation to capture an authentic view of working at CPS.
These interviews were supported with b-roll footage of office life, team collaboration, and day-to-day activity that reflected the energy of the business.
Each video focused on one of CPS Group’s specialist divisions, allowing every brand to have its own tone while maintaining a consistent visual style across the series.
For organisations considering brand video production in Cardiff, this type of interview-led format is often one of the most effective ways to communicate culture and credibility.
The OutcomeThe final suite of recruitment and brand videos is now used across several channels, including:
• The CPS Group website
• Careers and recruitment pages
• LinkedIn and social media
• Internal communications
The videos help potential candidates understand both the roles available and the culture of the company before applying.
By focusing on real voices from within the organisation, the content feels authentic and gives a genuine insight into what it is like to work at CPS.
Recruitment video production for CPS Group filmed in Cardiff and Bristol
Recruitment Video Production in Cardiff
Recruitment video has become an increasingly important tool for businesses looking to attract the right people.
Rather than relying solely on written job descriptions, video allows companies to show their environment, culture, and team in a much more engaging way.
At On Brand, we produce brand films, recruitment videos, and social content for businesses across Cardiff and South Wales.
If you're exploring video for your organisation, you may also find these guides useful:
• How Much Does a Brand Film Cost in Cardiff in 2026?
• Video Company Cardiff: Fixed Price Brand Films for Modern Businesses
Both articles explain how our fixed price video packages work and what businesses can expect when commissioning a professional brand film.
Contact us today to find out more.